TALKS
Diplomat, Speaker, writer Lecturer
From a practitioner's point of view:
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In today's competitive world, it is not less important to be attractive than to be rigth.
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Ambassador Aharoni is a sought-after public speaker. Over the years, he has delivered numerous lectures on the Middle East, Israel’s foreign relations, mass media, new media, the information revolution, public marketing, non-product branding, country positioning and nation branding at Yale School of Management, Harvard University’s Kennedy School of Government, Johnson School of Management at Cornell University, Brandeis University, Emerson College, Wharton Business School, Columbia Business School, Haas School at UC Berkeley, UCLA, UC San Diego, San Diego State University, Colgate University, American University, Syracuse University’s Maxwell School, University of Connecticut, SUNY-Stony Brook, Northwestern University’s Kellogg School, University of Chicago’s Booth School, Woodrow Wilson School of Public and International Affairs at Princeton, Hofstra University’s Zarb School of Business, Duke University’s Fuqua Business School, Foster School of Business at the University of Washington, Carnegie Mellon University, Rochester Institute of Technology, Tulsa University, Oklahoma State University and dozens of others around the country.
Aharoni has regularly appeared on national television and radio in the United States, and has frequently published articles in the national and the international media. In 2013, he was invited by Google to take part in their renowned speakers’ series Authors at Google.
TOPICS
Marketing, positioning, Branding
How to Market Nations and Cities?
We live in a highly competitive environment, where competition takes place between nations and cities. How can a place improve its positioning and uniqueness vis a vis its competition? Ambassador Aharoni is a world-renowned expert in non-product branding and the founder of Brand Israel.
The Information Revolution and the Rise of the New Participant
Mankind is experiencing one of the most dramatic revolutions in its history. The exposure to information, its volume and easy accessibility are all unprecedented. What is the true impact of the information revolution on our lives, consumption patterns and perception?
Israel, Middle East
US/Israel Vs. Iran: the race to shape the Middle East
Israel and the Middle East
In 1860 was the re-birth of organized Jewish life in the Land of Israel. In that year the Jews built Yemin-Moshe, the first neighborhood outside of the walls of the old city of Jerusalem. This class will provide an historical overview of the Zionist enterprise in the Land of Israel, the creation of the modern State of Israel, Israel’s wars with its neighbors and the central place of Israel’s conflict with the Palestinians.
The ‘Special Relations’: Israel and the USA
Israel and the United States have established a relationship like no other pair of nations. Common interests—democracy, capitalism, civil liberties, counter-terrorism—form the basis of the unshakeable bond between them. In this special lecture, Ambassador Aharoni will review the history of U.S.-Israeli relations, areas of agreement and discord, and project into the 21st century the challenges and opportunities that confront the special alliance.
David Ben Gurion: A Modern Day Moses?
Born in 1886 in Plonsk, Poland as David Gruen, his arrival to Palestine in 1906 changed the course of the history of the Zionist movement and the Jewish people. Many people have greatly contributed to the Zionist enterprise, but none was more critical to its success than David Ben Gurion, Israel’s first Prime Minister. In this presentation Ambassador Aharoni will explore the history of the man who changed our lives.
Israel the “Can-Do Nation”
Israel represents a unique cultural, social, and economic phenomenon: a nation of problem-solvers that has given the world some of its most exciting solutions and inspirations. In this presentation, Ambassador Aharoni will explore the unique characteristics that have turned Israel into the “Can-Do Nation.”
Israel’s Political System
Israel’s parliamentarian democracy is facing an unprecedented dual-challenge: an historically complex and prolonged political deadlock coupled with the need to manage a first-of-its-kind health crisis. What are the solutions and how can Israel’s uniquely vibrant democracy cope with both? In this presentation Ambassador Aharoni will address the unique characteristics of Israel’s system, pointing to both its advantages and disadvantages trying to answer the question of what will happen in the foreseeable future.
Israel’s October 7th War: Internal, Regional and Global Implications
The atrocities of October 7th, 2023, committed by Hamas, prompted the breakout of the Hamas-Israel War – Israel’s longest war. What are the implications of the war to Israel’s own society, the Middle East and the West’s war on Islamism. In the presentation Ambassador Aharoni will provide a bird’s eye view of event as they unfolded since October 7th.
The Anti-Israel Movement:Threats & Opportunities
What are the origins of the anti-Israel movement on campus? What are its long-term goals and how should people who truly care about democracy be concerned with it? Ambassador Aharoni, who has lectured at over 100 universities in North America, will propose a solution to the problem.
Brand Israel
Ambassador Aharoni is known for introducing marketing tools to the practice of diplomacy. Looking at places as brands was part of this innovative approach. In this lecture, Ambassador Aharoni will take you through the various stages of the process that has improved Israel’s positioning in the world.
Israeli-Palestinian Negotiations
Ambassador Aharoni, who served as a member of Israel’s team to the negotiations with the Palestinians in 1993-1994, provides an overview of the peace talks from their early beginnings to today.
Innovation & Entrepreneurship
Israel the “Can-Do Nation”
Israel represents a unique cultural, social, and economic phenomenon: a nation of problem-solvers that has given the world some of its most exciting solutions and inspirations. In this presentation, Ambassador Aharoni will explore the unique characteristics that have turned Israel into the “Can-Do Nation.”
Geo-politics, National Security
US/Israel Vs. Iran: the race to shape the Middle East
Israel and the Middle East
In 1860 was the re-birth of organized Jewish life in the Land of Israel. In that year the Jews built Yemin-Moshe, the first neighborhood outside of the walls of the old city of Jerusalem. This class will provide an historical overview of the Zionist enterprise in the Land of Israel, the creation of the modern State of Israel, Israel’s wars with its neighbors and the central place of Israel’s conflict with the Palestinians.
The ‘Special Relations’: Israel and the USA
Israel and the United States have established a relationship like no other pair of nations. Common interests—democracy, capitalism, civil liberties, counter-terrorism—form the basis of the unshakeable bond between them. In this special lecture, Ambassador Aharoni will review the history of U.S.-Israeli relations, areas of agreement and discord, and project into the 21st century the challenges and opportunities that confront the special alliance.
Israel’s October 7th War: Internal, Regional and Global Implications
The atrocities of October 7th, 2023, committed by Hamas, prompted the breakout of the Hamas-Israel War – Israel’s longest war. What are the implications of the war to Israel’s own society, the Middle East and the West’s war on Islamism. In the presentation Ambassador Aharoni will provide a bird’s eye view of event as they unfolded since October 7th.
Diplomacy Disrupted & the Rise of New Diplomacy
The core practice of career-diplomacy is perhaps the most disrupted field but scarcely researched. Ambassador Aharoni, a 25-year veteran of Israel’s Foreign Service, explores the dramatic changes diplomacy and policy-making have undergone as a result of the technological revolution.
The Future of the Middle East
What started years ago as a big promise for a more pluralistic and democratic Middle East – the so-called “Arab Spring” – quickly turned into a regional wave of instability, unprecedented violence and national disintegration. What can we expect of this volatile region in the years to come? What was labeled as the “Arab Spring” that carried a promise for a more pluralistic and democratic middle east quickly turned into a regional wave of instability, unprecedented violence and national disintegration. Here participants will learn about what can be expected of this volatile region in years to come.
The Anti-Israel Movement:Threats & Opportunities
What are the origins of the anti-Israel movement on campus? What are its long-term goals and how should people who truly care about democracy be concerned with it? Ambassador Aharoni, who has lectured at over 100 universities in North America, will propose a solution to the problem.
