Marketing and Branding

Let’s Make Israeli Culture a Uniting Force for Jews Everywhere

Published by: Forward September 16, 2015 Rosh Hashanah is a time for taking stock. We size up that which we have and that which we

29/03/2023

How to (re)position a country? A case study of the power of micro-marketing

By Ido Aharoni & Amir Grinstein Received (in revised form): 18th January 2017 ABSTRACT The concept of country branding – and its core guiding principle

29/03/2023

Abundant Online Political Discourse Lessens Media’s Influence

Published by: Newsmax Friday, 03 November 2017 03:14 PM EDT Modern technology opens channels of communication between all peoples. With a single tap, you can

29/03/2023